Marketing Communication and Sport Tourism. Application of Empathy Mapping to Spectator Football Tourism

Web Marketing Tourism Destinations

Abstracl Destinations emerge as umbrella brands that need to be promoted as one entity for each target market they try to attract in the competitively fierce world of travel and tourism. A Destination Marketing Organization (DMO) plays a crucial role in the promotion and management of a tourism destination, mainly through an effective use of its Destination Marketing System as a marketing tool....

Sports Tourism Marketing

Research dealing with the motives of sports tourists from a marketer’s perspective remains underdeveloped. This chapter describes the phenomenon of sports tourism and aspires to examine with an empirical study the motives of winter and summer sports tourists. The first sample (n=339) was comprised of active as well as passive summer sports tourists. The second sample (n=477) only focused on act...

Knowledge Transfer in Tourism Education: A Case of Tourism Marketing

Knowledge dissemination among tourism stakeholders is vital to the overall development of tourism. Yet, this topic has been under-investigated in past tourism literature. Taking the courses on tourism marketing as an example, this study examined what and how knowledge is being disseminated in the classroom. Based on the Sender-Message-Channel-Receiver (SMCR) model (Shannon, 1948), the current s...

TOURISM MARKETING IN AN ERA OF PARADIGM SHIFT Introduction Tourism

Long Tail Tourism: New Geographies for Marketing Niche Tourism Products

The Long Tail concept refers to the Internet-based economy that has enabled company success through a focus on highly specialized services and products that are not in high volume demand, but maybe in high-value demand. The concept of the post-tourist, for example, is a Long Tail phenomenon. Long Tail marketing approaches are proving success due to advances in communication technology and socia...